01 — COLOUR
#FF5C1A
SIGNAL ORANGE
FERNLINE
STUDIO
Brand system — colour first.
One signal colour, used hard.
02 — TYPE & WORDMARK
Aa
BOLD / HEADLINES
FERNLINE
WORDMARK — FERNLINE STUDIO
a brand design studio
for startup founders
03 — PALETTE
FOUR COLOURS. NO MORE.
SIGNAL ORANGE
#FF5C1A
PAPER
#F2EFE9
CHARCOAL
#222222
WARM GREY
#A89F91
04 — LOGO & CLEARSPACE
x
x
x
x
THE FERN MARK
Clearspace on every side = x
FERNLINE STUDIO
a brand design studio for startup founders
Brand guidelines — v1
All figures are placeholders — numbers to be supplied by the client.